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James Smith Live ''The C Word''  poster

From two times number one Sunday Times bestselling author, James Smith, comes ‘The C Word’ – with his first show in the Middle East, supported by Dubai Active the Middle East’s Leading health, wellness and fitness event! 

The brand-new live show experience to accompany the release of HOW TO BE CONFIDENT – the third instalment in James’ no-nonsense guides to gaining the tools to empower your decision-making and change your life.

Now, more than ever, we are so often lost within a cycle of negativity – from comparing ourselves to others and doom scrolling on social media, to a paralysis of choice and chasing external gratification that does nothing to nurture authentic happiness. We need confidence to master our true ambitions, realise our genuine strengths, and achieve the life we need, but might not know we want. Luckily, with his candid, no-nonsense advice, experience, and passion, James is here to lead the way.

James Smith said: My biggest live show ever is an eye-opening experience into discovering what it takes, and what it means, to gain confidence and sheer audacity in the areas of life that count the most – but I’ll also be exposing and calling out misplaced confidence and destructive attitudes people may not even realise exist. 

Drawing on research, expert advice, and my own experience, this is my favourite live show project to date.’

Ticket includes Friday access to Dubai Active Expo (10am-6pm)










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